The ePrivacy Directive, often called the "cookie law," regulates the use of cookies and similar technologies for data collection. It requires organizations to obtain user consent for cookie usage and to provide transparent information about data processing practices. The directive complements GDPR, enhancing privacy and data protection in electronic communications across the EU.

• Cookie Consent: Websites must obtain explicit consent before placing non-essential cookies.
• Clear Disclosures: Organizations must disclose information on the types of cookies and data collected.
• User Control: Users must have the ability to manage cookie settings easily and withdraw consent at any time.
• Data Security: Ensures that any data collected through cookies or similar tracking technologies is securely managed.

The ePrivacy Directive was implemented in 2002 and updated in 2009. It is currently undergoing revisions to align more closely with GDPR.

• Fines and Penalties: Non-compliance may result in penalties from national regulatory bodies.
• Reputational Harm: Transparency in cookie usage is increasingly expected; failure to comply can erode user trust.
• Operational Impact: Non-compliance may require costly adjustments to website and app functionalities.

• Consumer Confidence: Transparency in cookie practices builds trust with website users.
• Enhanced Data Security: Compliant practices help secure data collected from tracking technologies.
• Alignment with GDPR: Compliance with the ePrivacy Directive supports broader GDPR compliance efforts.