CASL is designed to protect Canadians from spam, malware, phishing, and other electronic threats. It governs how businesses send commercial electronic messages (CEMs) and establishes standards to promote electronic commerce.

• Consent Requirements: Organizations must obtain express or implied consent before sending CEMs.
• Transparency in Communications: Messages must include clear identification of the sender, contact information, and a clear purpose.
• Unsubscribe Mechanisms: Requires easy and effective ways for recipients to opt out of future communications.
• Installation of Software: Mandates consent before installing programs on users' devices.

Enacted in 2014, CASL introduced phased implementation, including enforcement of private rights of action starting in 2017.

• Financial Penalties: Fines can reach up to CAD 10 million for businesses and CAD 1 million for individuals per violation.
• Legal Risks: Exposure to lawsuits from affected parties.
• Reputational Harm: Spam or malware violations can damage trust with consumers and partners.

• Consumer Trust: Builds credibility through ethical communication practices.
• Legal Safeguards: Protects businesses from enforcement actions and lawsuits.
• Enhanced Cybersecurity: Reduces vulnerabilities by preventing malicious communications.