California Privacy Law (CCPA): What you need to know
New year, new regulation.
With the new year now upon us, the California Consumer Privacy Act, or CCPA, is now in effect (January 1, 2020). Californians will now have rights over the data that companies like Facebook, Google, etc., collect from them. This state law requires that companies notify users of the intent to monetize their data, and give them a straightforward means of opting out of said monetization. For years now, we have known that companies were collecting consumer data such as name, purchase history, your location, and so much more. With this law, Californians will be able to minimize the collected, bought, sold, and transferred data.
At a high level, here is a summary of what the law entails:
Businesses must disclose what information they collect, what business purpose they do so for and any third parties with whom they share that data.
Businesses will be required to comply with official consumer requests to delete that data.
Consumers can opt-out of their data being sold, and businesses can’t retaliate by changing the price or level of service.
Businesses can, however, offer “financial incentives” for being allowed to collect data.
California authorities are empowered to fine companies for violations.