Philanthropy Plunge: Eze Castle Takes the ALS Ice Bucket Challenge (Video)
Unless you've been living under a rock for the last few weeks, you've probably seen a slew of videos on your Facebook or Instagram news feeds featuring your friends and family members dumping buckets of ice over their heads. To what end?
The Ice Bucket Challenge is sweeping the nation and simultaneously raising awareness and money for amyotrophic lateral sclerosis (ALS) – also known as Lou Gehrig’s disease. Pete Frates, a 29-year-old Boston-area man and former baseball captain at Boston College, is credited with leading the charge and challenging his friends to pour ice over their heads. The challenge took off in the Boston area and quickly went viral across the country and even globally. Celebrities are now accepting the challenge as well – and everyone from Justin Timberlake to Taylor Swift to Mark Zuckerberg have participated.
But beyond filling your news feeds with entertaining videos, the ALS Ice Bucket Challenge is also succeeding at spurring significant donations. As of this week, the ALS Association said it has received $15.6 million in donations since July 29 – compared with just $1.8 million during the same time period last year. We noticed many of our employees here at Eze Castle Integration were brave enough to accept the challenge, and we applaud them for raising awareness for such a worthy cause. We’ve created a short compilation below to highlight some of our amazing employees as they take the ALS Ice Bucket Challenge.