Mary Beth Hamilton
Eze Castle Integration
Webcast: Communicate for Success
Mar 16, 2010
Communications and marketing are powerful tools that many investment managers are simply not using. Differentiate yourself from the competition by committing to a communications plan, deploying a CRM, website, and personnel to your advantage. Join us on Tuesday, March 16th at 11:00 a.m. EST for a live webinar to learn how.
Don’t miss this unique event, designed to give your fund an edge against the competition:
• Review your fund’s material and messaging to ensure maximum impact
• Coach your staff to represent the fund accurately and favorably
• Create efficiencies in reporting
• Deploy a website to engage with prospects and create transparency with investors
• Get the most out of prospecting meetings
• Close deals
Kevin Kasper, Principal at BK Communications Group, will review the Communications Paradigm for Hedge Funds and explain how to overcome obstacles to effectively convey your fund’s messaging. Kevin will guide participants through the steps necessary to identify your fund’s core message, plan out tactical communications, and apply the plan to deliver a consistent message to potential and existing investors.
Evan Rapoport, Co-Founder of HedgeCo Networks, will review the benefits of an informational, secure website to attract potential assets and retain existing investors. A website can be a fund’s first touch-point for an investor, for better or for worse. Evan will review the importance of understanding what should and can be included on a site.
Bob Guilbert, Managing Director with Eze Castle Integration, will review the information that populates the website and a fund’s reporting. A CRM is an often overlooked tool that is truly essential to managing the vast amount of data a fund requires to attract and maintain investors.
This event has passed. To listen to the replay, click here.