Webcasts & Podcasts
Webcast: Communicate for Success
Communications and marketing are powerful tools that many investment managers are simply not using. Differentiate yourself from the competition by committing to a communications plan, deploying a CRM, website, and personnel to your advantage.
Register to download our webinar and give your fund an edge against the competition:
- Review your fund’s material and messaging to ensure maximum impact
- Coach your staff to represent the fund accurately and favorably
- Create efficiencies in reporting
- Deploy a website to engage with prospects and create transparency with investors
- Get the most out of prospecting meetings
- Close deals
Featured Experts:
Kevin Kasper, Principal at BK Communications Group, reviews the Communications Paradigm for Hedge Funds and explains how to overcome obstacles to effectively convey your fund’s messaging. Kevin guides participants through the steps necessary to identify your fund’s core message, plan out tactical communications, and apply the plan to deliver a consistent message to potential and existing investors.
Evan Rapoport, Co-Founder of HedgeCo Networks, reviews the benefits of an informational, secure website to attract potential assets and retain existing investors. A website can be a fund’s first touch-point for an investor, for better or for worse. Evan discusses the importance of understanding what should and can be included on a site.
Bob Guilbert, Managing Director with Eze Castle Integration, reviews the information that populates the website and a fund’s reporting. A CRM is an often overlooked tool that is truly essential to managing the vast amount of data a fund requires to attract and maintain investors.