With a new year comes new regulations for hedge funds and investment firms. Earlier this week, Eze Castle Integration hosted a webinar during which Ricardo Davidovich, partner at Haynes & Boone LLP shared his insight into the Securities and Exchange Commission’s (SEC) new examination priorities as well as reoccurring themes firms should expect to see play out through the year.
What’s New in 2015
One priority for examinations this year is the focus on retail investors. Davidovich says that “hedge funds, which in [the SEC’s] mind have historically been an exclusive and private club, are being sold to the retail and consumer client base.” Meaning they will be taking a closer look at the types of fees being sold, the sales practices and the suitability analysis. Firms should focus on making sure no information released is misleading and that there are provisions against fraud. There should be a real emphasis on policies to create guidelines that can be shown and proven to the SEC.
At a time when cyber-attacks are becoming more and more frequent, protecting your company’s information is of the utmost importance, which is why Eze Castle Integration is advising clients to hold-off on downloading Microsoft’s Outlook for IOS and Android.
In December 2014, Microsoft acquired tech company, Acompli, which was known for their mobile mail application. Now in 2015, Microsoft has rebranded the app as an Outlook application for IOS and Android phones. While the product has done well and has a following, many are wary of certain procedures and features that could compromise information moving forward.
How Does It Work?
The application uses ActiveSync (EAS), for the majority of users, and OWA, for advanced functionality. EAS grabs information from Exchange, which then is processed and pushed to the clients. However, each step of the process has potential complications. The platform includes email, calendar features, attachment integration with OneDrive, Dropbox, Google Drive, Box and iCloud, and customization.
HFMWeek Catches Up with Eze Castle Integration’s Managing Director, Vinod Paul, To Discuss How Technology Can Help Tackle the Challenges Facing Hedge Fund Start-up Firms.
HFMWeek (HFM): Are you seeing a healthy market for new hedge fund launches in the US?
Vinod Paul (VP): 2013 and 2014 were very strong years for start-ups in the US. Our US pipeline is also quite healthy for 2015 in terms of start-ups, which is a little different to Europe, where there aren’t as many launches. In terms of overall US business, 50% of the clients we brought on in 2014 were start-ups; this is up from 40% in 2013. There are several factors that have contributed to this, some that we cannot control, such as how the wider market performs. Institutional money coming back into the market is causing some of the start-up activity. Many of the start-ups we have been able to bring on were funded by larger institutions. HFM: How are today’s start-up funds different than those from five years ago?
If you live in the Northeast United States – anywhere from DC to Maine – you’re likely living through the Blizzard of 2015 right now. Snow and heavy winds are pounding the East Coast, with snow totals expected to exceed 2 to even 3 feet in many areas and wind gusts to reach hurricane strength.
During weather events such as this, it’s critical that firms take precautions to ensure that not only do their technologies work and their businesses remain operational, but that their employees are safe, connected and receiving constant communications. We’ve experienced many events such as this in recent years – Hurricane Sandy is probably the most memorable – but the Blizzard of 2015 is an important reminder to firms about employing comprehensive business continuity plans and disaster recovery systems.
Here are a few reminders to get your firm through this latest weather event:
Communicating effectively with your employees is especially critical before, during and after disasters and other weather events. Be sure to keep your employees in the loop on what’s happening and what’s expected of them. Should they work remotely in the event they can’t get to the office? Are non-essential personnel expected to use paid time off? When can they expect updated communications regarding next steps?
If your firm employs a comprehensive BCP, you’ve likely already shared regional Quick Reference Cards so your staff is aware of evacuation locations, remote access policies and instructions and other communication essentials.
According to the Center for Disease Control (CDC), "All national key flu indicators are elevated and about half of the country is experiencing high flu activity." So here are some tips to keep your firm operating smartly during flu season. Watch, read and learn.
Monitor the flu situation.
Get a flu shot.
Limit exposure to others if you have flu symptoms.
Limit onsite meetings.
Keep contact information current.
Review BCP and DR activation procedures.
Update employee DR materials.
Communicate flu policy.
Supply disinfecting wipes for all offices.
Stay home if you have the flu.
Contact us to discuss in more detail the role flu preparedness should play in your BCP.
Trying to avoid social media is increasingly futile, even for hedge funds. We live in a ‘sharing’ culture, so it’s time to embrace it and control (or at least contribute to) your online profile.
In its 2015 predictions article, third-party marketing firm Agecroft Partners listed increased social media usage by hedge fund managers and investors as a key trend, and here’s why:
“…Social media is being used for research, to build stronger relationships and help promote a firms’ brands in the market place. Some managers are also using it to promote their investment ideas in order to create a catalyst for a security. The most commonly used social media is LinkedIn, which is broadly used throughout the industry. In 2014, Twitter was used by many people in the industry for the first time and this is expected to increase in 2015. Finally, we are beginning to see some use in YouTube where organizations are creating videos that can be posted on websites, distributed through social media or emailed to a distribution group…”(Source: Top Hedge Fund Industry Trends for 2015 by Don Steinbrugge)
Getting the Basics Right: LinkedIn
If a hedge fund manager has time for only one social media outlet, LinkedIn is the one. Over 332 million people use LinkedIn, and new members join at a rate of 2 per second. Additionally, 40% of users check LinkedIn daily (source: Digital Marketing Ramblings).
And from a search perspective, your LinkedIn profile is almost guaranteed to come up on the first page of results for a Google search of your name. So let’s look at how hedge fund managers can enhance their LinkedIn profiles.
LinkedIn Profile Basics
You need a picture. People won’t take you seriously or want to connect with you if they can’t see what you look like. Plus, your profile is 11 times more likely to be viewed if you have a picture.
Write a summary. This is an open space that allows you to hone in on the key qualities, attributes and skills you want to highlight.
Include all (relevant) job experience. When you add your company, be sure it is linking to the firm’s LinkedIn page as this is an easy way to direct your connections back to your firm’s page after viewing your profile.
Add skills. From a personal brand perspective, adding skills is an easy way for people to find you.
Happy New Year, all!
As we embark on the New Year, there is no better time to reflect on 2014 and set new goals for the future, both personal and professional. We’ve asked a few of our employees at Eze Castle Integration what their aspirations are for 2015. Check out what some of their responses were below.
"Eat out less and cook at home more often." - Jim Bove, Systems Engineer
"To learn more about technology. You can never learn enough!" - Tim Macdonald, Product Manager
"To travel more." - Elizabeth Martin, Resource Coordinator
Recovering from a scene of workplace violence can be a tricky situation. Not all situations would necessitate the need to activate business continuity plan/procedures. But for the situations that do, it is important to be able to account for employees, communicate, assist/provide resources and resume business operations as quickly and sensibly as possible.
OSHA defines workplace violence as any act or threat of physical violence, harassment, intimidation, or other threatening disruptive behavior that occurs at the work site. It ranges from threats and verbal abuse to physical assaults and even homicide. It can affect and involve employees, clients, customers and visitors.
During instances of workplace violence, it is important that employees can react to obstacles or changes in the evacuation plan - whether it be utilizing an alternate route on your way out or going to the secondary evacuation site. In some instances, such as with an active shooter, choosing not to evacuate and exposure yourself to the shooter can be the safest decision. Managers/floor wardens who are tasked with ensuring employees have exited the building need to be able to complete their jobs to help building management and responding agencies have a better understanding of how many people might still be in danger.
Categorized under: Business Continuity Planning
This article originally appeared on TABBforum and was contributed by Steve Schoener, senior vice president of client technology at Eze Castle Integration.
Cybersecurity certainly made its mark on the hedge fund and alternative investment industry in 2014. Threats consistently increased in frequency, sophistication and form. With the release of the SEC’s Cybersecurity Risk Alert this past April, firms were forced to react swiftly and leave their outdated security practices behind. 2014 was a reactive year for hedge funds, but we envision a shift in trends for 2015.
Prior to heightened regulations and detailed due diligence and IT security questionnaires, the majority of financial firms were drawing their curtains closed when it came to facing the reality of the threat landscape. But it was only a matter of time until businesses no longer could turn a blind eye to threats and investors knocking at their front doors.
Over the past year we have witnessed an unceasing number of cyber-attacks and potential threats, as well as heightened security regulations placed upon hedge funds. Consequently, we’ve all read the headlines and best practices guidelines when it comes to cybersecurity. While these resources are all helpful, there is an untapped core that lies beneath this hot topic’s surface layer. That is, the ever-evolving future and forthcoming trends for hedge fund information security. So what do we at Eze Castle Integration forecast for cybersecurity in 2015?
It’s officially 2015! With the New Year upon us it is important to set new goals for the future. In today’s post, we offer five resolutions hedge funds should consider to help pave the pathway for another prosperous year.
Resolution #1: Prepare for Cybersecurity
In 2014, hedge funds were revamping their IT policies and upgrading their methods of preventing, detecting and responding to cyber threats. However, this push to overhaul and enhance security was largely reactive to the several breaches we witnessed in 2014. Among those companies affected were Sony, Target, JP Morgan Chase and Home Depot. In 2015, we predict cybersecurity will remain at the forefront of headlines. That being said, hedge funds should prepare ahead of time and have detailed information security policies in place.
Resolution #2: Avoiding Common Cloud Mistakes
When it comes to hedge fund operations and technology, there is no margin for error. Common mistakes range from not sizing bandwidth adequately to business needs to not planning proactively for applications and assuming deep security safeguards are in place. Hedge funds that take the proper precautions and do their research when cloud shopping save themselves from preventable stress and inflated issues down the road.