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Leveraging LinkedIn: Tips to Help You Boost Your Brand

By Kaleigh Alessandro,
Tuesday, December 20th, 2011

Last week, I held an internal training session to educate my fellow Eze Castle Integration employees on how to leverage the social networking tool LinkedIn. I think the information is valuable for anyone, however, so I’ve decided to share it with you, too!

With over 135 million members, LinkedIn has grown exponentially since its inception in 2003 and is the most respected “professional” social networking site in the industry. And regardless of what your reason is for using LinkedIn (recruiting, prospecting, job searching, etc.), it is essential that you put your best foot forward through your personal profile and activity.

The presentation below outlines a few tips to help you get the most out of LinkedIn, including:

  • Building Your Personal Profile

  • Customizing & Organizing Your Profile

  • Making & Soliciting Recommendations

  • Adding Applications

  • Joining & Participating in Groups

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