If you missed our 'Starting a Hedge Fund' webinar last week, you missed a lot. Luckily, our webinar replay is available here, and we're now onto Part Two of our recap. If you missed Part One - which focused on the structural and formation basics of starting a new hedge fund - click here. In Part Two, we're recapping what our very own Managing Director Vinod Paul covered, specifically around IT infrastructure decision-making, cybersecurity protections and common technology mistakes.
2015 Technology Priorities
Before looking at the specific technology infrastructure components emerging managers should consider before and during the launch phase, let's first cover some large-scale IT priorities for startups in 2015. We've identified three major priorities:
Selecting the right service providers. Whether it's outsourcing IT, administration or another critical function, it's imperative for startups (and successful hedge funds in general) to conduct proper due diligence and forge partnerships with providers that offer flexibility and accountability.
Understanding your firm's vulnerabilities and exposures. Security, security, security. It's the most critical area of focus for hedge funds in 2015. Firms should understand what risks could affect their businesses and the safeguards in place to mitigate those risks.
Employing an infrastructure your firm can grow with. You're a startup, yes. But you can't afford to act like a startup, at least when it comes to your technology. Selecting an infrastructure platform and provider that can grow with your firm and support you 2, 5, 10 years down the road is critical to your success, and will save you money and headaches in the long run.
Categorized under: Launching A Hedge Fund Cloud Computing Disaster Recovery Security Hedge Fund Due Diligence Hedge Fund Operations Hedge Fund Regulation Infrastructure Communications Outsourcing Business Continuity Planning Trends We're Seeing Videos And Infographics
Yesterday, we hosted a webinar called “A Checklist for Starting a Hedge Fund in 2015,” which focused on structure and strategy considerations for hedge fund startups as well as focus areas for your technology infrastructure and cybersecurity systems. Marni Pankin, partner at Marcum LLP, and Vinod Paul, managing director at Eze Castle Integration, shared their expert knowledge on what they consider to be the top priorities for hedge fund startups in 2015.
Pankin started with a checklist of her own, including what an emerging manager should look for when launching a new firm. We'll cover Eze Castle's portion of the webinar in Part Two next Tuesday, May 26th.
Categorized under: Launching A Hedge Fund Cloud Computing Disaster Recovery Security Hedge Fund Due Diligence Hedge Fund Operations Hedge Fund Regulation Infrastructure Communications Outsourcing Business Continuity Planning Trends We're Seeing
We love showcasing our work with clients and one such client is Astellon Capital Partners who selected the award-winning Eze Private Cloud for all of its IT needs. Astellon moved to the Eze Private Cloud because of Eze Castle Integration's leadership role in bringing cloud services to the investment community, as well as its ability to deliver the high performance, applications and exceptional user experience the investment firm demands.
Established in 2011, Astellon Capital Partners is a twelve user alternative investment manager based in London focusing on European event-driven value-investing with a particular focus on German-speaking countries.
Davi Vieira, head of operations at Astellon Capital Partners, said, "Our move to the Eze Private Cloud was born out of the need to have a secure, reliable and institutional-grade IT platform that matches our focus on implementing strong financial, operational and infrastructure controls. Eze Castle Integration is the driving force behind the adoption of cloud services in the hedge fund industry and the optimal partner to help us run our business for many years to come."
In its 2015 priorities, the SEC’s Office of Compliance Inspections and Examinations (OCIE) listed cybersecurity as a key focus area in its risk-based assessments. Then on February 3, 2015, OCIE released summary findings from its Cybersecurity Examination Sweep.
OCIE’s sweep focused on written documentation for their assessment and conducted "limited testing" of the accuracy of the responses. They did not review the technical sufficiency of the firms’ programs either. OCIE’s reliance on documentation highlights the importance of complete Written Information Security Policies.
Following are noteworthy items Eze Castle Integration observed in reviewing the findings.
Most firms adopted written information security policies, but 43% of advisers did not conduct periodic audits to determine compliance with these information security policies and procedures.
49% of advisers did not discuss mitigating the effects of a cybersecurity incident and/or outline the plan to recover from such an incident in their written business continuity plans.
The vast majority of examined firms conduct periodic risk assessments, on a firm-wide basis, to identify cybersecurity threats, vulnerabilities, and potential business consequences. However, only 32% of advisers require cybersecurity risk assessments of vendors with access to their firms’ networks.
In the Written Information Security Plans (WISP) Eze Castle Integration creates for clients, we include service provider risk assessments as a standard element.
With a new year comes new regulations for hedge funds and investment firms. Earlier this week, Eze Castle Integration hosted a webinar during which Ricardo Davidovich, partner at Haynes & Boone LLP shared his insight into the Securities and Exchange Commission’s (SEC) new examination priorities as well as reoccurring themes firms should expect to see play out through the year.
What’s New in 2015
One priority for examinations this year is the focus on retail investors. Davidovich says that “hedge funds, which in [the SEC’s] mind have historically been an exclusive and private club, are being sold to the retail and consumer client base.” Meaning they will be taking a closer look at the types of fees being sold, the sales practices and the suitability analysis. Firms should focus on making sure no information released is misleading and that there are provisions against fraud. There should be a real emphasis on policies to create guidelines that can be shown and proven to the SEC.
HFMWeek Catches Up with Eze Castle Integration’s Managing Director, Vinod Paul, To Discuss How Technology Can Help Tackle the Challenges Facing Hedge Fund Start-up Firms.
HFMWeek (HFM): Are you seeing a healthy market for new hedge fund launches in the US?
Vinod Paul (VP): 2013 and 2014 were very strong years for start-ups in the US. Our US pipeline is also quite healthy for 2015 in terms of start-ups, which is a little different to Europe, where there aren’t as many launches. In terms of overall US business, 50% of the clients we brought on in 2014 were start-ups; this is up from 40% in 2013. There are several factors that have contributed to this, some that we cannot control, such as how the wider market performs. Institutional money coming back into the market is causing some of the start-up activity. Many of the start-ups we have been able to bring on were funded by larger institutions. HFM: How are today’s start-up funds different than those from five years ago?
Trying to avoid social media is increasingly futile, even for hedge funds. We live in a ‘sharing’ culture, so it’s time to embrace it and control (or at least contribute to) your online profile.
In its 2015 predictions article, third-party marketing firm Agecroft Partners listed increased social media usage by hedge fund managers and investors as a key trend, and here’s why:
“…Social media is being used for research, to build stronger relationships and help promote a firms’ brands in the market place. Some managers are also using it to promote their investment ideas in order to create a catalyst for a security. The most commonly used social media is LinkedIn, which is broadly used throughout the industry. In 2014, Twitter was used by many people in the industry for the first time and this is expected to increase in 2015. Finally, we are beginning to see some use in YouTube where organizations are creating videos that can be posted on websites, distributed through social media or emailed to a distribution group…”(Source: Top Hedge Fund Industry Trends for 2015 by Don Steinbrugge)
Getting the Basics Right: LinkedIn
If a hedge fund manager has time for only one social media outlet, LinkedIn is the one. Over 332 million people use LinkedIn, and new members join at a rate of 2 per second. Additionally, 40% of users check LinkedIn daily (source: Digital Marketing Ramblings).
And from a search perspective, your LinkedIn profile is almost guaranteed to come up on the first page of results for a Google search of your name. So let’s look at how hedge fund managers can enhance their LinkedIn profiles.
LinkedIn Profile Basics
You need a picture. People won’t take you seriously or want to connect with you if they can’t see what you look like. Plus, your profile is 11 times more likely to be viewed if you have a picture.
Write a summary. This is an open space that allows you to hone in on the key qualities, attributes and skills you want to highlight.
Include all (relevant) job experience. When you add your company, be sure it is linking to the firm’s LinkedIn page as this is an easy way to direct your connections back to your firm’s page after viewing your profile.
Add skills. From a personal brand perspective, adding skills is an easy way for people to find you.
It’s been quite a year, and as always, it’s hard to believe it’s over. In 2014, Hedge IT continued to thrive in its goal to provide advice and insight into hedge fund technology and operations. The financial services industry is evolving at a rapid pace, and we’re evolving our topics and conversations to keep up. Across 100 blog posts this year (not including this one), almost half of them – 49 to be exact – addressed the topic of security, which is undoubtedly one of the single most important focus areas for hedge funds and investment firms today. In addition to security, we covered everything from tips for starting a hedge fund to avoiding cloud mistakes to hiring for IT roles.
Looking ahead to 2015, we plan to keep the conversations tuned in to what really matters to hedge funds when it comes to technology, and we’ll share as much content as we can in as many formats as we can. But before we get too ahead of ourselves – it’s not quite 2015 yet – let’s take a look back at 10 of our most popular blog posts from 2014.
Less than ten short years ago, Eze Castle Integration saw a shift in the market and gap in the cloud space. Firms had to hire multiple third-party vendors to fully outsource their IT needs, public cloud environments fell short of hedge fund security demands and service level contracts varied drastically. Fast-forward to today, and that very same spark of ideation has progressed to completely revolutionize hedge fund IT. In the spirit of Throwback Thursday, today we're reflecting on the journey and growth of our very own Eze Private Cloud.
In 2005, Eze Castle built and deployed the first hosted cloud platform for a large hedge fund based in New York City. By 2007, 18 funds spun out from the initial firm, each selecting Eze Castle as their trusted cloud platform provider. The following year, the company began building the foundation for the Eze Private Cloud. The same year marked the opening of Eze Castle’s hedge fund hotel in New York City. The environment, which supported more than 200 users, united the company’s cloud computing platform and fully managed office suites for startup funds.
As technology changes, it can become overwhelming to keep up with. That’s why we’ve decided to take a step back in today’s blog article to go over some of the basic vocabulary involved in cloud computing. Here are 10 terms to get you started:
Services or applications that are hosted in a web-based repository known as the “cloud”; the service is often hosted by a third-party provider who then provides access to that service to users on an on-demand basis via a network connection. This alleviates that firm from having to purchase and maintain costly infrastructure in-house.
A facility used to house computer systems and associated components, such as telecommunications and storage systems; typically includes redundant or backup power supplies, redundant communications connections, environmental controls and security features. The Update Institute classifies data centers into four tiers based on the percentage of availability and uptime.