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3 Investor Winning Hedge Fund Marketing Strategies

By Ledgex Systems (Posted by Mary Beth Hamilton),
Thursday, June 18th, 2015

Written by Ledgex Systems, the following article originally appeared in the Canadian Hedgewatch under the title, "2015 Trends: Investor-centric Approaches for Hedge Fund Growth."

Winning Hedge Fund Strategies

In today's competitive market, winning investor assets is no easy feat. Hedge funds must be nimble and meet increasing investor and regulatory demands, while remaining cost efficient and advancing operations. To foster and sustain these relationships, it’s vital that managers and investors reach equilibrium in regards to their interests and expectations.
 
Achieving this balance is an ongoing challenge; however, it also offers firms opportunities for improvement. The following are suggested focus areas for hedge funds to differentiate themselves from the competition and attract and retain investors.

Bespoke Fund Productization

Managers that strive to enhance offerings consistently to attract principal growth must focus on investors’ needs during product ideation and development. Aside from exceptional client service, investors expect high performance, availability, transparency and seamless integration with client relationship management data. Hedge funds that invest in building bespoke solutions suitable for investor operations will meet expectancies better while increasing efficiencies and reducing the risk of underperformance.

Categorized under: Hedge Fund Operations  Launching A Hedge Fund  Hedge Fund Due Diligence  Communications  Software  Trends We're Seeing 



Create Information Security Plans, SEC Tells Advisers

By Mary Beth Hamilton,
Thursday, June 11th, 2015

Welcome to the third installment of our SEC Cybersecurity Guidance Update video series. Our third (and last) video covers what the SEC is telling registered investment advisers about having written information policies and procedures. You can watch the first two videos below or HERE and HERE.

 

Categorized under: Hedge Fund Regulation  Launching A Hedge Fund  Security  Hedge Fund Due Diligence  Hedge Fund Operations  Infrastructure  Trends We're Seeing  Videos And Infographics 



SEC Cybersecurity Risk Update, Part 2: Prevent, Detect, Respond

By Kaleigh Alessandro,
Tuesday, June 9th, 2015

In Part 1 of the SEC's recent cybersecurity guidance update, the regulatory body highlighted the need for cyber risk assessments across multiple areas of a registered firm's organization. Continuing to address how firms should prepare for security incidents before they occur, Part 2 of the SEC's guidance update focuses on how hedge funds and registered investment advisers should prevent, detect and respond to security incidents.

Take a look at the latest installment of our video series or scroll down to read a brief recap.


Categorized under: Security  Launching A Hedge Fund  Cloud Computing  Disaster Recovery  Hedge Fund Due Diligence  Hedge Fund Operations  Hedge Fund Regulation  Infrastructure  Communications  Outsourcing  Business Continuity Planning  Trends We're Seeing  Videos And Infographics 



SEC Cyber Risk Guidance Update: Risk Assessment Requirements

By Mary Beth Hamilton,
Thursday, June 4th, 2015

We are excited to release the first in Eze Castle Integration's three part SEC Cybersecurity Guidance Update video series.

In case you missed it, in April 2015 the SEC issued a Guidance Update on Cybersecurity Risks and Expectations for registered investment companies and registered investment advisers. The three point guidance update addresses the need for Cybersecurity Assessments, Strategy and Written Policies plus Procedures.

So to get you up to speed quickly, we’ve created this video series. In this first (90 second) video we cover SEC cybersecurity guidance around conducting periodic risk assessments. Be sure to come back next week for our next two videos. 

.

Categorized under: Hedge Fund Regulation  Launching A Hedge Fund  Security  Hedge Fund Due Diligence  Hedge Fund Operations  Infrastructure  Trends We're Seeing  Videos And Infographics 



Starting a Hedge Fund: Your IT and Cybersecurity Checklist

By Anna Wendt,
Tuesday, May 26th, 2015

Launch Button; Launching a hedge fund; How to launch a hedge fundIf you missed our 'Starting a Hedge Fund' webinar last week, you missed a lot. Luckily, our webinar replay is available here, and we're now onto Part Two of our recap. If you missed Part One - which focused on the structural and formation basics of starting a new hedge fund - click here. In Part Two, we're recapping what our very own Managing Director Vinod Paul covered, specifically around IT infrastructure decision-making, cybersecurity protections and common technology mistakes.

2015 Technology Priorities

Before looking at the specific technology infrastructure components emerging managers should consider before and during the launch phase, let's first cover some large-scale IT priorities for startups in 2015. We've identified three major priorities:

  1. Selecting the right service providers. Whether it's outsourcing IT, administration or another critical function, it's imperative for startups (and successful hedge funds in general) to conduct proper due diligence and forge partnerships with providers that offer flexibility and accountability.

  2. Understanding your firm's vulnerabilities and exposures. Security, security, security. It's the most critical area of focus for hedge funds in 2015. Firms should understand what risks could affect their businesses and the safeguards in place to mitigate those risks.

  3. Employing an infrastructure your firm can grow with. You're a startup, yes. But you can't afford to act like a startup, at least when it comes to your technology. Selecting an infrastructure platform and provider that can grow with your firm and support you 2, 5, 10 years down the road is critical to your success, and will save you money and headaches in the long run.

Categorized under: Launching A Hedge Fund  Cloud Computing  Disaster Recovery  Security  Hedge Fund Due Diligence  Hedge Fund Operations  Hedge Fund Regulation  Infrastructure  Communications  Outsourcing  Business Continuity Planning  Trends We're Seeing  Videos And Infographics 



A Checklist for Launching a Hedge Fund in 2015

By Anna Wendt,
Thursday, May 21st, 2015

Hedge Fund Launch Checklist; Launching a hedge fundYesterday, we hosted a hedge fund launch webinar called “A Checklist for Starting a Hedge Fund in 2015,” which focused on structure and strategy considerations for hedge fund startups as well as focus areas for your technology infrastructure and cybersecurity systems. Marni Pankin, partner at Marcum LLP, and Vinod Paul, managing director at Eze Castle Integration, shared their expert knowledge on what they consider to be the top priorities for hedge fund startups in 2015.

Pankin started with a checklist of her own, including what an emerging manager should look for when launching a new hedge fund. Below is a brief summary of her checklist and be sure to read our second article, "Starting a Hedge Fund: Your IT and Cybersecurity Checklist" here.

Categorized under: Launching A Hedge Fund  Cloud Computing  Disaster Recovery  Security  Hedge Fund Due Diligence  Hedge Fund Operations  Hedge Fund Regulation  Infrastructure  Communications  Outsourcing  Business Continuity Planning  Trends We're Seeing 



Astellon Capital Partners Deploys Eze Private Cloud Services to Support Worldwide Growth

By Mary Beth Hamilton,
Tuesday, April 21st, 2015

We love showcasing our work with clients and one such client is Astellon Capital Partners who selected the award-winning Eze Private Cloud for all of its IT needs. Astellon moved to the Eze Private Cloud because of Eze Castle Integration's leadership role in bringing cloud services to the investment community, as well as its ability to deliver the high performance, applications and exceptional user experience the investment firm demands.

Established in 2011, Astellon Capital Partners is a twelve user alternative investment manager based in London focusing on European event-driven value-investing with a particular focus on German-speaking countries.

Davi Vieira, head of operations at Astellon Capital Partners, said, "Our move to the Eze Private Cloud was born out of the need to have a secure, reliable and institutional-grade IT platform that matches our focus on implementing strong financial, operational and infrastructure controls. Eze Castle Integration is the driving force behind the adoption of cloud services in the hedge fund industry and the optimal partner to help us run our business for many years to come."

Categorized under: Launching A Hedge Fund  Cloud Computing  Eze Castle Milestones  Hedge Fund Due Diligence  Hedge Fund Operations  Infrastructure 



A Look at OCIE's Cybersecurity Exam Sweep Findings: Hedge Funds Take Note

By Mary Beth Hamilton,
Tuesday, February 17th, 2015

In its 2015 priorities, the SEC’s Office of Compliance Inspections and Examinations (OCIE) listed cybersecurity as a key focus area in its risk-based assessments. Then on February 3, 2015, OCIE released summary findings from its Cybersecurity Examination Sweep.
 
OCIE’s sweep focused on written documentation for their assessment and conducted "limited testing" of the accuracy of the responses. They did not review the technical sufficiency of the firms’ programs either. OCIE’s reliance on documentation highlights the importance of complete Written Information Security Policies.
 
Following are noteworthy items Eze Castle Integration observed in reviewing the findings.

  • Most firms adopted written information security policies, but 43% of advisers did not conduct periodic audits to determine compliance with these information security policies and procedures. 
     

  • 49% of advisers did not discuss mitigating the effects of a cybersecurity incident and/or outline the plan to recover from such an incident in their written business continuity plans.
     

  • The vast majority of examined firms conduct periodic risk assessments, on a firm-wide basis, to identify cybersecurity threats, vulnerabilities, and potential business consequences. However, only 32% of advisers require cybersecurity risk assessments of vendors with access to their firms’ networks. 

In the Written Information Security Plans (WISP) Eze Castle Integration creates for clients, we include service provider risk assessments as a standard element.

Categorized under: Security  Launching A Hedge Fund  Hedge Fund Due Diligence  Infrastructure  Trends We're Seeing 



2015 Hedge Fund Trends & SEC Exam Priorities (Webinar Recap)

By Anna Wendt,
Thursday, February 5th, 2015

Ricardo Davidovich

With a new year comes new regulations for hedge funds and investment firms. Earlier this week, Eze Castle Integration hosted a webinar during which Ricardo Davidovich, partner at Haynes & Boone LLP shared his insight into the Securities and Exchange Commission’s (SEC) new examination priorities as well as reoccurring themes firms should expect to see play out through the year.

What’s New in 2015

Retail Investors

One priority for examinations this year is the focus on retail investors. Davidovich says that “hedge funds, which in [the SEC’s] mind have historically been an exclusive and private club, are being sold to the retail and consumer client base.” Meaning they will be taking a closer look at the types of fees being sold, the sales practices and the suitability analysis. Firms should focus on making sure no information released is misleading and that there are provisions against fraud. There should be a real emphasis on policies to create guidelines that can be shown and proven to the SEC.

Categorized under: Launching A Hedge Fund  Security  Hedge Fund Operations  Hedge Fund Regulation  Trends We're Seeing 



Giving Hedge Fund Start-ups a Helping Hand

By Kaleigh Alessandro,
Thursday, January 29th, 2015

HFMWeek Catches Up with Eze Castle Integration’s Managing Director, Vinod Paul, To Discuss How Technology Can Help Tackle the Challenges Facing Hedge Fund Start-up Firms. 

HFMWeek (HFM): Are you seeing a healthy market for new hedge fund launches in the US? Eze Castle Integration’s Managing Director, Vinod Paul

Vinod Paul (VP): 2013 and 2014 were very strong years for start-ups in the US. Our US pipeline is also quite healthy for 2015 in terms of start-ups, which is a little different to Europe, where there aren’t as many launches. In terms of overall US business, 50% of the clients we brought on in 2014 were start-ups; this is up from 40% in 2013. There are several factors that have contributed to this, some that we cannot control, such as how the wider market performs. Institutional money coming back into the market is causing some of the start-up activity. Many of the start-ups we have been able to bring on were funded by larger institutions. HFM: How are today’s start-up funds different than those from five years ago?

Categorized under: Launching A Hedge Fund  Cloud Computing  Hedge Fund Due Diligence  Hedge Fund Operations  Hedge Fund Regulation  Infrastructure  Software 



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