Traveling with electronic devices puts personal and critical business information at risk. As we embark on the busy holiday travel season, we decided to share some useful tips to help prevent your data and devices from falling into the wrong hands. Here are our top 10:
Back up Your Data Before You Leave: Prior to traveling, back up data that is stored on your device(s) onto media that will not be taken with you on your travels. For example, on a storage card, cloud, or computer, if you are not bringing the latter device on your trip. Furthermore, ensure you do not have social security numbers, passwords, credit card information and other sensitive data stored on your devices. If you do, save this information in a more secure place and remove it from your portable devices.
Travel Light: If you do not need it, do not bring it on your trip. Only devices that are necessary should accompany you while traveling.
This post was contributed by Frank Serebrin, president and founder of InCapital Marketing.
If you don’t have a website, you don’t exist.
That’s the takeaway from…well, I can’t cite a study, but it’s my opinion.
Less than a generation ago, few businesses would consider not having their phone number published in the yellow pages. (Remember them?) Today, search engines have replaced phone books as the place most go for research and information. How can your potential new clients search you if you don’t have a website or social media presence?
Yet fifty-five percent of small businesses don't have a website, according to a 2013 survey of more than 3,800 small businesses conducted by Google. That's a slight improvement from the year before, when 58 percent said they didn't have a website.
You may think of yourself as a start-up hedge fund manager, or a Registered Investment Advisor, or a real estate private equity manager. And you’re still also a small business, too, at least as defined by the SBA.
Here are ten reasons why you may not have a site yet, and what you may do to correct the oversight:
1. I Don't Have the Time
Is this you? "I'm too busy trading…I’m on the road making sales calls…my partners and I have full time corporate jobs, too.” With all the demands on your time, a website can help sell your story while you build relationships and multi-task.
2. There’s No Money in the Budget
Is it that you don't have the money, or you haven’t figured out what your marketing budget should be? As a start up, your focus might understandably be on the legal costs of a private placement memorandum, and administrative, accounting, technology, trading, office space, and sales expenses.
How much capital are you looking to raise, and it what period of time? Is it $25 million? $50 million? $250 million or more? And you want to raise that from professional and sophisticated investors without the credibility of a website?
Effective hedge fund marketing strategies and materials allow firms to capitalize on new opportunities and stand-out from the crowd. However, crafting a unique story that reaches and motivates investors is challenging.
Today I moderated a webinar with speakers from Ovis Creative and Ledgex Systems looking at the current marketing landscape, marketing pitchbook best practices and the role of a hedge fund CRM platform.
Below you can watch the whole webinar or download the slides HERE.
To pique your interest, here is expert advice from Ovis Creative’s Creative Director, Lauren Colonna, about hedge fund pitch book best practices:
Don’t go overboard on the content. Create a cohesive but succinct story (total of 20 to 30 pages)
Focus on key pages with greatest opportunity for impact
Avoid overused terms; remember if a concept or phrase sounds generic to you... they are even more so to an investor who has heard the same theme over 1000 times
Maintain a consistent style, voice and tone (reflective of your pitch); Employ perfect grammar, succinctness, clarity and a consistent message
Use bulleted form rather than full text paragraphs; Consider a call out/side bar to enforce a key takeawayShe also covers what’s in a pitchbook, the role of a website and much more.
Our Eze Voice (think financial services grade VoIP) is now available to firms across the United States and United Kingdom. In honor of this global availability, we want to debunk some common myths associated with VoIP for financial services forms.
Voice over IP has come a long way especially in the business world, but many financial services firms still have hesitations about making the switch. Check out these five common myths about Voice over IP.
MYTH 1: Poor Call Quality – Everyone will know I’m on VoIP
Call quality is a key concern and can be impacted by a number of items including the network, available bandwidth and even the type of phones being used. However, a well-designed business-caliber VoIP system can deliver quality of service comparable to an in-house phone system. In business settings, where calls are made over private IP connections, Quality of Service (QoS) can be monitored and guaranteed because the entire IP connection is controlled by the party making the call.
When evaluating VoIP services, it is important to inquire about the underlying network and how voice traffic is prioritized and routed. You want a provider that has full control over network traffic and can ensure high quality of service. For added confidence, ask to speak with existing VoIP customers (over the phone!) to hear about their experiences first-hand.
MYTH 2: VoIP is Unreliable – I’ll Experience Downtime
A natural extension of the call quality concern is the reliability concern. While consumer-grade VoIP services work over the Internet to deliver low cost services, Business-grade VoIP services often use the Internet as a backup and have private IP point-to-point lines for primary connections. If Internet is the primary transit, be sure you are working with a VoIP provider who manages the entire network and has control over traffic prioritization. In most cases you want to ensure voice traffic takes precedent over data or travels on a different network.
Many building tenants have a daily interaction with their building’s management. The interaction may be a friendly “good morning” or “goodnight”. Perhaps you’re on a first name basis with some of the front desk employees. Typically, that is where the relationship ends, and if so, that can potentially lead to some issues in the future.
Being able to quickly communicate and respond in the case of an emergency or interruption can make a big difference to building management and tenants alike. Additionally, having each other’s contact information can be extremely helpful during regular business hours, as well as, off-hours or holidays and weekends.
During regular business hours, building management has several options to notify tenants. Depending on the type and severity of an emergency, facility management may choose to utilize passive notification, such as email, or they may use more aggressive notification like public announcement (PA) systems or alarms. While alarms and PAs might help grab the attention of tenants, they aren’t the most effective tools to communicate long or detailed messages. Even planned drills, such as fire drills during regular business hours, are not fool-proof. During this commotion, it may be difficult to locate members of building management and even harder to efficiently communicate.
Among the many technology decisions your firm will face during the launch phase is selecting the appropriate telecommunications needs to power daily operations. High-speed Internet and voice connectivity are necessary to access market data feeds, communicate with investors and facilitate trade orders and other investment decisions. To help you make an informed decision about your voice and Internet needs, we’ve provided a few suggestions below.
The Internet, of course, is an essential vehicle for collecting and distributing market data, as well as communicating with your clients, investors and partners via email. You’ll likely find four Internet access choices, depending on availability in your area. There are benefits and drawbacks to each, as described below.
Following is an excerpt from our 21-page Guide to Hedge Fund Technology Outsourcing. Skip ahead and download the full paper HERE.
As technology continues to grow as an important competitive differentiator for hedge funds and investment firms, funds are continuing to leverage technology outsourcing as part of their operational strategies.
A variety of circumstances in the industry have driven this move to outsourcing including:
The changing economic environment as a result of the financial crisis;
Increased investor focus on transparency and operational risk; and
Rising overheard costs relative to owning, maintaining and monitoring one’s own technology infrastructure.
Hedge funds and investment firms can leverage outsourcing in a variety of ways – everything from help desks to document management, virtual Chief Technology Officers and other staff to disaster recovery plans, FIX connectivity and more. But regardless of the specific elements being outsourced, funds should look for a few baseline requirements as part of an outsourcing solution:
A secure physical infrastructure;
Efficient and reliable communications;
Data protection; and
Vendor strength and stability.
The world watched yesterday as Apple’s CEO Tim Cook unveiled the new iPhone 6S and iPhone 6S Plus along with a number of new products and applications. Apple also introduced the latest Apple TV featuring new capabilities for games and apps, a new iPad Pro that caters to professionals and enhancements to Siri that allow iPhones, iPads and Apple TV to be more tailored to the user’s interests. In case you missed yesterday’s announcement, here is a quick recap.
Apple announced the release of 10,000 new apps created for the Apple Watch over the last year. The company has added Facebook Messaging, iTranslate and Airstrip features to the new watch. Apple claims that Airstrip is going to revolutionize the health industry by having a health monitoring tool that allows doctors to check real-time feeds of heartrates and other measurements for their patients. Apple is also looking to give the watch a makeover by working with Hermès on new models. They have added leather bands and two new anodized aluminum colors: gold and rose gold. The devices will ship out today in 24 countries; however, customers will have to wait until September 16 to download the new Watch OS 2 software to their devices.
Back on July 8th of this year, the New York Stock Exchange (NYSE) experienced a temporary outage and proactively suspended trading. In many ways, the NYSE acted swiftly and responsibly when they noticed that there was a technical issue with its trading platform. The NYSE realized quickly that traders would not be able to reliably trade and ultimately decided to suspend trading across the market until full functionality could be restored. In total, NYSE trading was suspended for nearly four hours.
Although the overall impact of the downtime was minimal in the grand scheme, had this event impacted the public market data feed which traders and investors use to access critical information on public markets, the impact would have been more severe. Even still, there are some takeaways from this event. A positive: the success of the SEC Regulation NMS implementation. A negative: critique of the initial communications from the NYSE. Let’s examine these a little closer.
A Win for SEC Regulation NMS
The technical issues that caused the NYSE to suspend operations on July 8th occurred as the result of a new software rollout. All open orders at the time were canceled. Most investors were able to continue trading utilizing one or several of the 11 other Exchanges or 40+ dark pools to execute trades. A recent Wall Street Journal article1 indicated that as of 2005, 80% of the trades conducted across the U.S. stock market were via the NYSE. That figure currently stands at about 20%, in part because of a 2007 regulation commissioned by the SEC called Regulation NMS (national market system). This rule, enacted in 2007, allows for orders to be directed to the exchange that quotes the best price. It also reduces transaction fees for investors as a result of increased competition. Therefore, there is fortunately redundancy and flexibility for traders if a single or multiple markets are experiencing downtime. Had July’s technical glitch taken place a decade earlier when the majority of US stock trades were executed on the NYSE, the impact would have been more severe.
The following article is part of our Hedge Fund Insiders Article Series and was contributed by Meyler Capital. Read more articles from the Series HERE.
So, I'm talking to a friend from the UK the other day when we stumble onto the topic of sports. Every time the word, “football” crosses my lips, he visibly cringes. “Football? You mean that game that you play with your hands? Tell me, JD, how often during a football game does anyone but the kicker actually ever touch the ball with his foot?
Yeah – this argument is not new...football will always mean something different to Americans than everyone else in the world. But it made me wonder the same thing about our business.
Why is it that capital placement agents refer to themselves as "Third Party Marketers"? Does this mean something different to people in these roles than it should to everyone else?
Let's call a spade a spade – there is about as much marketing happening in this industry as “footballing” in the American sport. Sure – there is lots of relationship management happening and certainly plenty of overt selling. But marketing? Not really…