Written by Ledgex Systems, the following article originally appeared in the Canadian Hedgewatch under the title, "2015 Trends: Investor-centric Approaches for Hedge Fund Growth."
Winning Hedge Fund Strategies
In today's competitive market, winning investor assets is no easy feat. Hedge funds must be nimble and meet increasing investor and regulatory demands, while remaining cost efficient and advancing operations. To foster and sustain these relationships, it’s vital that managers and investors reach equilibrium in regards to their interests and expectations.
Achieving this balance is an ongoing challenge; however, it also offers firms opportunities for improvement. The following are suggested focus areas for hedge funds to differentiate themselves from the competition and attract and retain investors.
Bespoke Fund Productization
Managers that strive to enhance offerings consistently to attract principal growth must focus on investors’ needs during product ideation and development. Aside from exceptional client service, investors expect high performance, availability, transparency and seamless integration with client relationship management data. Hedge funds that invest in building bespoke solutions suitable for investor operations will meet expectancies better while increasing efficiencies and reducing the risk of underperformance.
If communicating to your employees, investors, vendors, and partners is important on a daily basis, then ensuring effective communication during a disaster or disruption should be a priority, too. There are many reasons why it may be advantageous for a firm to consider utilizing an Emergency Notification System (ENS) in order to ensure that internal and external parties are kept informed and updated. Traditional calling trees are cumbersome and time consuming, and emails -- especially outside of business hours -- can often be overlooked. Today, notifications systems can quickly and effectively send messages using a variety of delivery methods. It’s no wonder many companies large and small are moving to these kinds of systems. However, finding the right system requires some thought and planning. This article will cover some items firms may want to consider when shopping for a notification system.
Does the system require on site hardware or is it hosted online or a hybrid of the two?
On Site: This option is rarely utilized, and it means that hardware/software will have to be added locally to the firm’s infrastructure to sync up with the system. Depending on the current IT set up, firms may want to discuss this option with their IT administrator or provider to ensure it is feasible. This option can be vulnerable if there are local issues affecting the firm’s office because it will most likely also affect the notification system.
In Part 1 of the SEC's recent cybersecurity guidance update, the regulatory body highlighted the need for cyber risk assessments across multiple areas of a registered firm's organization. Continuing to address how firms should prepare for security incidents before they occur, Part 2 of the SEC's guidance update focuses on how hedge funds and registered investment advisers should prevent, detect and respond to security incidents.
Take a look at the latest installment of our video series or scroll down to read a brief recap.
Categorized under: Security Launching A Hedge Fund Cloud Computing Disaster Recovery Hedge Fund Due Diligence Hedge Fund Operations Hedge Fund Regulation Infrastructure Communications Outsourcing Business Continuity Planning Trends We're Seeing Videos And Infographics
If you missed our 'Starting a Hedge Fund' webinar last week, you missed a lot. Luckily, our webinar replay is available here, and we're now onto Part Two of our recap. If you missed Part One - which focused on the structural and formation basics of starting a new hedge fund - click here. In Part Two, we're recapping what our very own Managing Director Vinod Paul covered, specifically around IT infrastructure decision-making, cybersecurity protections and common technology mistakes.
2015 Technology Priorities
Before looking at the specific technology infrastructure components emerging managers should consider before and during the launch phase, let's first cover some large-scale IT priorities for startups in 2015. We've identified three major priorities:
Selecting the right service providers. Whether it's outsourcing IT, administration or another critical function, it's imperative for startups (and successful hedge funds in general) to conduct proper due diligence and forge partnerships with providers that offer flexibility and accountability.
Understanding your firm's vulnerabilities and exposures. Security, security, security. It's the most critical area of focus for hedge funds in 2015. Firms should understand what risks could affect their businesses and the safeguards in place to mitigate those risks.
Employing an infrastructure your firm can grow with. You're a startup, yes. But you can't afford to act like a startup, at least when it comes to your technology. Selecting an infrastructure platform and provider that can grow with your firm and support you 2, 5, 10 years down the road is critical to your success, and will save you money and headaches in the long run.
Categorized under: Launching A Hedge Fund Cloud Computing Disaster Recovery Security Hedge Fund Due Diligence Hedge Fund Operations Hedge Fund Regulation Infrastructure Communications Outsourcing Business Continuity Planning Trends We're Seeing Videos And Infographics
Yesterday, we hosted a hedge fund launch webinar called “A Checklist for Starting a Hedge Fund in 2015,” which focused on structure and strategy considerations for hedge fund startups as well as focus areas for your technology infrastructure and cybersecurity systems. Marni Pankin, partner at Marcum LLP, and Vinod Paul, managing director at Eze Castle Integration, shared their expert knowledge on what they consider to be the top priorities for hedge fund startups in 2015.
Pankin started with a checklist of her own, including what an emerging manager should look for when launching a new hedge fund. Below is a brief summary of her checklist and be sure to read our second article, "Starting a Hedge Fund: Your IT and Cybersecurity Checklist" here.
Categorized under: Launching A Hedge Fund Cloud Computing Disaster Recovery Security Hedge Fund Due Diligence Hedge Fund Operations Hedge Fund Regulation Infrastructure Communications Outsourcing Business Continuity Planning Trends We're Seeing
Despite the recent strides hedge funds have made to improve cybersecurity policies and safeguards, studies reveal that a less-heralded group is responsible for the majority of successful cyber-attacks. Flying under the radar and opening the malware floodgates with one click of a spoof email are employees ill-informed of cyber threats and potential risks.
Unbeknownst to the employee, upon release of their mouse they have guided hacktivists into his or her company’s network, exposing business critical information, financial records and passwords. And that’s just the beginning. The quantity and severity of subsequent damages are limitless, but so is the opportunity for improvement in the firm’s case.
What happens when it’s not a drill? What will employees in the office do after hearing an announcement or alarm due to an incident? Quickly make their way to the stairs or ignore it and continue working?
In critical situations, time matters. If everyone delays evacuating to make sure it’s the “real thing” or just completely ignores the warning, they can potentially put themselves in serious jeopardy. At home or at work, fire alarms go off from time to time. Unfortunately, responses to such alarms can range from grabbing a fire extinguisher to fuse the situation to putting on ear plugs and continuing with your workday. Inadequate responses to a fire alarm, for example, can put yourself, coworkers, and even first responders at risk. Fines can also be assessed to a firm by agencies such as OSHA or the local fire municipality if employees fail to evacuate in a timely manner.
A recent report from the National Fire and Protection Agency (NFPA) estimated that in 2013 alone there were 487,500 structure fires, causing 2,855 civilian deaths and 14,075 injuries. Below are four areas of importance that firms should focus on during these types of scenarios to ensure their employees and businesses are not negatively impacted.
The amount of data and information that passes through the Internet every day is – for lack of a better term - enormous. And truth be told, sometimes we are sharing information that we don’t want to get into the wrong hands, whether it be via email, instant message or other communications. Think: credit card information, personal information (name, address, social security number, etc.), bank account information or sensitive company or financial data.
A secure way to transmit this information is through encryption. According to TechTarget, encryption is “the conversion of electronic data into another form, called ciphertext, which cannot be easily understood by anyone except authorized parties.”
The history of encryption, believe it or not, began a long time before the Internet existed and we started sending electronic data. The ancient Greeks and Romans, in fact, sent secret messages by substituting letters that only a secret key code could decipher. In the time of Julius Caesar, he created a cipher by which he shifted letters to the left or right to hide his messages.
In a constantly connected world, the majority of us cannot help but feel reliant on our mobile devices, especially when it comes to battery life percentage.
Whether you’re in the airport, train or just on the go, keeping that effervescent green light out of the red zone becomes a priority, and most will plug into just about anything. With public smartphone chargers on the rise, this resource seems ideal for the battery conscious user. However, prior to plugging in to power up, we suggest proceeding with caution. After all, do you know whose hands that charger was in before?
In today’s market, the pressure from both investors and regulators is at a steady incline. Reporting obligations have grown complex, transparency is in high demand and compliance technology has become a vital component to a firm’s success. With various demands tug-o-warring hedge fund managers in multiple directions, a Client Relationship Management (CRM) platform could be the solution your financial firm has been searching for.
Introducing Ledgex CRM, the revolutionary, stand-alone Client Relationship Management solution launched today by our sister company, Ledgex Systems. Ledgex CRM is ideal for managing and tracking investor communications, sales pipelines, client relationships and capital movements. The highly configurable, centralized platform is tailor-made for hedge funds, family offices and asset allocators.
The new product offers the sophisticated Client Relationship Management capabilities necessary to raise and retain more assets, maintain and grow clients, provide outstanding client service and meet heightened reporting requirements. Out of the box, the web-based solution delivers efficiencies, transparency and flexibility without increasing headcount or costs. By streamlining investor relationship management and capital activity, Ledgex CRM enables managers to optimize their time and focus on fostering relations and growing business.