Eze Castle Integration

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Blog Entries from 06/2010

How to Prepare for Investor Meetings: Hedge Fund Communications Part Two

By Eric Brand and Kevin Kasper, BK Communications Group,
Tuesday, June 29th, 2010

Good relationships should be a key goal for any investment manager because they help secure and retain clients. In our previous blog entry on how to win and retain assets, we cited two pillars of relationship building: credibility and rapport. A lack of credibility will give potential hedge fund investors a reason not to do business with your firm. Strong rapport will give them every reason to do business with your firm.

Since investor decisions often hinge on the meeting, the in-person contact that leads them to trust – or not to trust – the hedge fund manager with their money, building credibility when making a presentation is crucial. Today, we’ll outline specific steps to do just that, excerpted from our most recent Strategic Commentary, “It All Comes Down to the Meeting.”

Know your audience. What are the roles of the people you’re meeting with? Their responsibilities, decision-making powers, place in the pecking order? Being familiar with this most basic of data points will not only help you pitch, it will communicate interest and respect. Know their level of sophistication so you can gear your language appropriately. How difficult is a quick Google search before the meeting to discover any relevant issues or unknown (to you, anyway) connections?

Know your goal. What message do you want to get across? Remember, there are tactical messages that are explicit (our operational efficiency has increased, your hedge fund portfolio is now poised to recover losses, etc.) and there are meta messages that are implicit (we are hedge fund professionals who take our business seriously, we are not in panic mode, etc.). Close with a call to action: what is the next step you want them to take?

Categorized under: Hedge Fund Operations  Hedge Fund Due Diligence  Trends We're Seeing 



Recapping SIFMA Financial Services Technology Expo 2010

By Mary Beth Hamilton,
Thursday, June 24th, 2010

Another SIFMA Financial Services Technology Expo has concluded in New York City and everyone we’ve talked to is digesting the ideas presented and the technology they saw. This year’s show was certainly smaller than years past but the quality of attendees, exhibitors and presentations was on par with the larger events of 2006 and 2007. In my opinion, the smaller exhibit hall with 200+ vendors (still pretty big!) makes things a bit more manageable for the 8,000 attendees and mirrors the consolidation and shifts that have occurred in the financial services industry.

Not surprisingly, the hot topics of this year’s event included risk management, high frequency trading and cloud computing. A survey by SIFMA and IBM that was released at the conference also found those topics to be the driving forces behind 2010 and 2011 technology spend. The survey of 250 business and IT Wall Street professionals identified that of all regulatory activities, systemic risk was chosen by 55% of respondents to be the largest driver of IT investments.

Categorized under: Trends We're Seeing  Cloud Computing 



How to Win and Retain Assets Through Messaging and Building Relationships

By Eric Brand and Kevin Kasper, BK Communications Group,
Tuesday, June 22nd, 2010

The investment management business is more fiercely competitive than ever before, making it difficult to de-commoditize and stand out from the pack. Regardless of a manager’s track record, pedigree, or organizational excellence, investor decisions often hinge on the meeting, the in-person contact that leads them to trust – or not to trust – the manager with their money. Yet managers commonly minimize the importance of meetings, and are thus often either ill-prepared or ill-behaved. What’s more, many non-sales personnel lack the natural presentation skills or requisite experience to successfully navigate a meeting. Clearly, ineffective prospect meetings can be an obstacle to winning assets. Yet that’s not all. Poor client service meetings are a business hazard as well, since they can add to client dissatisfaction and the costs of lost assets is so great.

Categorized under: Hedge Fund Due Diligence  Trends We're Seeing 



Why Cloud Computing is Right for your Hedge Fund

By Keisha Eremic,
Thursday, June 17th, 2010

Although cloud computing has become a buzz word in the IT industry, many businesses and financial firms aren’t entirely confident in what it is and how it can benefit them. In basic terms, cloud computing is the implementation of a third party to host a service or software application in a web-based repository. Through the use of a cloud, a firm no longer needs to purchase and maintain an exorbitant infrastructure.

I recently sat down with Matt Bretan, Director of Strategic Consulting at Eze Castle Integration, to further highlight how we are addressing our clients’ unique needs with cloud computing. Matt explained that with the cloud, we are able to level the playing field for smaller hedge funds and investment management firms by opening up otherwise costly IT solutions. The cloud also offers increased flexibility and grants rapid access to leading technology, updates and applications with minimal upfront costs. Traditionally, setting up a firm could take days. With the cloud, firms only need Internet access and can be set up in a matter of hours with seamless access to data and applications.

Categorized under: Cloud Computing  Trends We're Seeing 



The Hedge Fund Real Estate Landscape: What's right for your fund?

By Mary Beth Hamilton,
Tuesday, June 15th, 2010

As you prepare to launch your new hedge fund, you will face some overwhelming choices in the area of hedge fund real estate. Will you run your hedge fund from your home office or go to a hedge fund hotel? Will you sublease space? Will you bet on a prestigious address as a key to future success? As you struggle to answer these questions, you must consider your expected growth, your economic resources and your investors’ needs.

As you begin to consider your hedge fund real estate options, keep in mind how you would like investors to perceive your office space and how the workflow of your location will affect their perceptions. If you mainly meet with clients in their offices or homes, this is less of a concern.

This article explores the three real estate options available to today's hedge funds: 1) Executive Suite (aka Hedge Fund Hotel), 2) Sublease, and 3) Long-term Commercial Lease.

Categorized under: Launching A Hedge Fund  Hedge Fund Due Diligence  Hedge Fund Operations  Real Estate 



Eze Castle at SIFMA 2010: Part II of our HOT PICKS!

By Wendy Roberts,
Friday, June 11th, 2010

Attending SIFMA Financial Services Technology Expo in NYC June 22-24? Not sure where to start with that lengthy agenda? Not to worry - I've combed the agenda and selected some HOT PICKS, the don't-miss panels to check out while at the expo. And make sure to stop by our booth to learn more about Eze Castle, our services, and where it all fits into the current economy and pending regulations.

Categorized under: Trends We're Seeing  Disaster Recovery 



Five Common Technology Mistakes and How to Avoid Them

By Kaleigh Brousseau,
Tuesday, June 8th, 2010

Thanks for coming back for part three of our four-part series on what you need to know about IT before launching your hedge fund. Last time, we examined data protection, colocation and archiving and shared a pre-launch to-do list to help keep important tasks top of mind.

At this point in your launch process, you likely have a lot of information about what you should do. Knowing what you should not do is equally as important. As promised, part three of our series will cover several common technology mistakes that new funds make and how you can avoid them. If you find yourself stumbling down one of the following paths, GO BACK.

Categorized under: Launching A Hedge Fund  Hedge Fund Due Diligence  Hedge Fund Operations  Trends We're Seeing 



Eze Castle at SIFMA 2010: Our HOT PICKS!

By Wendy Roberts,
Thursday, June 3rd, 2010

Attending SIFMA Financial Services Technology Expo in NYC June 22-24? Not sure where to start with that lengthy agenda? Not to worry - I've combed the agenda and selected some HOT PICKS, the don't-miss panels to check out while at the expo. And make sure to stop by our booth to learn more about Eze Castle, our services, and where it all fits into the current economy and pending regulations.

Categorized under: Trends We're Seeing  Hedge Fund Regulation 



Hedge Fund Launch Tips II: Data Protection, Colocation, Archiving

By Mary Beth Hamilton,
Tuesday, June 1st, 2010

Welcome to part two of our four part series on what you need to know about IT before launching your hedge fund. In our last post, we discussed the infrastructure security and telecommunications questions you should answer as you set up and prepare to launch your hedge fund. Today, we’ll look at the critical areas of data protection, colocation and archiving.

Data Protection: Investors in today’s marketplace demand that hedge funds demonstrate their ability to maintain operations regardless of disasters or other external events. You must protect your hedge fund's data with a business continuity plan and disaster recovery system even before you begin working with clients. So, what's the difference between a business continuity plan and a disaster recovery system? The two are complementary, but each fills an individual hedge fund data protection need.

Categorized under: Launching A Hedge Fund  Trends We're Seeing 



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