Webcast: Differentiating Yourself from the Competition
Hedge funds are in an interesting place in their relatively brief history. The number of funds is shrinking, new funds are smaller and thriftier, and competition for investors is stiffer. These dynamics coupled with increased industry scrutiny are forcing funds to evolve their operations and marketing strategies to stand out from the crowd.
Other funds are preparing for these new, more involved, more risk-aware investors. Is your fund prepared?
Please join our distinguished panelists in an engaging live web event focused on marketing and managing your fund in this New World. At the end of the event, participants will come away with best practices and practical recommendations to ensure their funds are not left behind, and are in fact ready to Stand Out from the Crowd.
We will be focusing on:
- Marketing and advertising - identifying and leveraging your differentiators, marketing to the new market using your website, collateral, and Web 2.0 strategies
- Due Diligence – How to prepare yourself and your team by understanding the fund’s investment philosophy and decision-making process (knowing the topics that will be covered and learning how to explain your current investment process effectively, concisely and with an awareness of risk)
- Technology - capitalizing on your IT infrastructure as a means to attract investors including infrastructure, applications, systems implementation, data security, physical security, disaster recovery